Marketing & Road Safety
The Berlin advertising agency Scholz & Friends NRW, Duesseldorf Bundesverkehrsministerium just prepared for the Ministry of Transport which is also involved in road safety, a social campaign to continue to support the use of seat belts.
The campaign, with strong impact, is titled "runter vom Gas!" ("Slow down!") And has as its basic motive of those who are holding a framed photo. Apparently, from the looks of the subjects in the foreground, it seems that people have lost loved ones in a car accident
The approach followed in Germany, then, is the emotional type and the underlying message invites everyone to behave more responsibly care for themselves and others.
