Guess: what is advertising this? (The answer)
A polar bear out of its natural context. And 'the image chosen by Nissan (United States) to promote and advance its new Leaf, new electric car output by the Japanese. The adv real output in a few days call that concept and bring it to "Innovation For All", which replaces the one previously utilizzaro "Shift", a term with which we wanted to stimulate a change in buying patterns consumers.
I believe that the mobility of the future will require new, need to have suitable vehicles to meet the challenges of cities increasingly difficult to manage because more and more populated. The case of the big traffic jam of these days in China (100km), now in its ninth day, although due to some specific episodes, should give pause.
The idea that manufacturers are thinking about agreeable and innovative vehicles is obviously desirable. We must make sure that cars do not feel like a polar bear in Manhattan. It 'a great challenge to be directed more to quality than to quantity volumes. Only then can you be innovative because innovation means knowing or being able to move in a different, more sustainable, when they have different possibilities that makes us consumers of mobility.
"And 'the future is to give us breath," sings Ivano Fossati. We must learn to innovate, all manufacturers, institutions and consumers.
Watch the adv: Innovation for All Nissan
